Official Coverage: Mahindra Imperio Unveiling Ceremony

[Akash1886]

Friends,

Mahindra Imperio has been recently launched by Mahindra for the Indian Market both for Personal as well as Commercial users. The Imperio comes in 2 versions i.e Double Cabin and Single Cabin with 3 body color i.e Red, Blue and White. The main competitors of it are Isuzu D-Max and the TATA Xenon. Pricing of the Imperio begin at at Rs. 6.25 lakh (ex-Thane, Maharashtra). The unveiling ceremony was held at The Radisson Hotel, Noida today. Here is the official coverage and the official brochure of Mahindra's Imperio for The Automotive India.

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* More to come.

 

[Akash1886]

Re: Official Coverage: Mahindra Imperio Unveiling Ceremony.

Mahindra Imperio Single Cabin































All Pics of this coverage are exclusively for The Automotive India only. Any re-use needs full credit to TAI.​

Regards

Akash

 

[A.G.]

Quite detailed coverage Akash1886.

Compared to my Genio Dc Vx, the double cab variant seems to have better front end looks and black dash with a different music system. The black dash would show a lot of dust given the environment these vehicles would be subjected to. The earlier Beige dash atleast hid the dust. Also, the tachometer has been removed in the Imperio. I was hoping for them to offer the cargo box of the export version which is curvy and in-sync with the rest of the body.

Typical of Mahindra - one of the number plate light of their launch vehicle is hanging for it's dear life as is visible in 6th picture from top.

 

[kasscon]

Nice exterior design and looks impressive interior remains more or same as Xylo/genio.

So Xylo can also look good.

Seems like design picked from MUL's XA alfa concept. Grill looks same.

 

[generalmax]

They didn't talk about ABS/EBD anywhere..So this is intended for uneducated people. What use is the looks when your 3 ton vehicle don't have the breaking strength.Anyway good effort by the team on design front.Much better execution on Xylo to give it a new life.

 

[ss80]

Genio - relaunch?

Quite detai..... - one of the number plate light of their launch vehicle is hanging for it's dear life as is visible in 6th picture from top.

I could not resist laughing when I went back and saw the 6th pic! I dont know when will companies like TATA & Mahindra improve their PDI checklist/the guys checking them.

This looks more like a Genio relaunch to me. Also, why give the car type floor mat? They could have charged a bit more and given Vinyl floor mats. As the kind of loads & materials these vehicles carry wont be that clean usually.

Overall, nothing new from Mahindra.

 

[A.G.]

They didn't talk about ABS/EBD anywhere..So this is intended for uneducated people.

Sir even educated ones like me brought it's predecessor (Genio) fully understanding the lack of safety features. ABS would have been a good option but sadly there is still a long way before it becomes the norm even on passenger vehicles.

I could not resist laughing when I went back and saw the 6th pic! I dont know when will companies like TATA & Mahindra improve their PDI checklist/the guys checking them.

This picture took me 4 years back in a flash as this hanging light was the first odd point I noted during the PDI of my Genio. There seems to be some inherent problem with this particular light and after numerous attempts to fix it properly, I finally removed it.