To start with
Tata Motor's intro and achievements as manufacturer:
First company in India who produced
India's first Station wagon : Tata Estate
India' first SUV : Tata Sierra
India's first 4x4 SUV : Tata Safari
India's first SUV hardtop : Tata Sumo
India'a first small Diesel Car : Tata Indica
India's first Xover with 4x4: Tata Aria
India's first luxury pickup : Xenon
Now global mark:
World's first compact sedan: Indigo cs
World's cheapest car: Tata Nano
Now dwindling sales and struggling to even get attention from lot of people. What went wrong??
2. Design of cars?
3. Aspirational value?
4. Product recycling gap?
5. Introduction of new models not on time?
6. After sale service?
7. Technology constraints?
To name few. However after discussion with lot of the members and public two points which will make them come back are
2. Aspirational value
And both would be achieved if they come up with outstanding design language and frugal engineering backed up with great ASS
After the launch of Horizonnext the ASS
improved a lot and they are working to improve it further. Let's hope for the best.
Now let's talk about Design language. What should Tata try to bring and what they leave behind--