Originally Posted by Ajay Sreedhar
We are not talking of how many units were sold my friend. We are talking of the design language of tata cars. If the number of tata indica's sold were to be considered then IMO
how many of those tata indica's turned into yellow plates should also be considered.
Indian mentality doesn't see the tata cars as a premium brand. This mentality will not change until there is a premium offering by them. By premium offering I literally mean PREMIUM. Not the cars which are released under 5-6 lakhs and don't have an engine guard (atleast) and are called luxury/premium Hatches.
Tata has to get into the luxury/premium league. They did it(tried may be) with the zest. But by then the taxi image with the tata's was already soldered hard into the heads of the general public which just refuses to change. since they have JLR with them, the luxury image can be used to a large extent and release limited edition atleast.
How do you define a Premium car? What are the parameters?
In that case Bolt and Zest tick all the boxes.
In case of hatches
Bolt sits pretty high with those of elites et al lead by the punto Abarth.
in compact sedans clearly Zest is the most premium of offering in the market. But sales wise it is exactly the opposite. Lowest selling CS. Worst CS is infact second best seller. So inspite of offering most premium sedan with all bells and whistles and power and space indians want something more. The Foreign brand appeal.
Why because, ASS
wise, Tata is way better than Fords and Skodas but people do venture out buying these products for a premium. Skoda offer more luxury interms of interiors and better egronomics. Tata and Skoda cannot be compared. However ASS
wise if we are to compare Tata definitely scores over skoda.
Feature wise, Zest is way better than amaze however, More Hondas are sold than compared to Tata.
Mahindra has Verito which is very able sedan. However it sells only as taxi.
So we indians need foreign brand. what ever they dishout we accept it with glee. For the first time we see that safety features is being offered by Suzuki in all variants of baleno. till then safety features were only for top end model just to tick the safety list in the car. Suzuki sales had a cheek to discourage people from going for the safety features and selling the variant which they had in stock. (my BIL fell prey to it.)