If Maruti was a pioneer when it comes to market share and the skill to understand Indian People Mindset, they would have done this a long time before.
Look at thier products, they fall short when it comes to safety features, I wouldn't blame them. Consumers have to be blamed for neglecting the safety features they provide. I have seen many examples where when it comes to safety features for non-enthusiasts its the least concerned factor while purchasing the car for them. When they don't buy the variant having ABS
/Airbags, Maruti has no option but to stop selling that version. This has happened to many number of their cars. For Example, Maruti Swift was offered with ABS
as Option in VXi/VDi trim while it was standard on the ZXi trim. That V trim is the most popular version in Swift till date. But Maruti stopped the Option variant due to low demand, now that low demand has to be because of lack of knowledge by the common man on how vital is ABS
By making ABS
standard across versions, people will be mentally ready to start using the cars that are equipped with basic safety features and as time goes by they'll realize the importance of it.