Thread Starter
#1
Friends,
Renault India has planned to open Digital Showrooms for its customers and they shall be called as "Experience Centers". The concept of these Digital Showrooms goes like, instead of placing physical cars like in present time in the dealerships, Renault India shall provide internet enabled specialized screens through which the prospective customer can get all the details virtually. This project of Renault India shall be pilot by TVS Group and it is believed to be an effective measure in terms of cost.
However, considering the mindset of the people/consumers we have in India, would the people feel comfortable just by seeing the car virtually on screens? The prevalent practice is to feel and see the car in metal and then take decision. Success of such a concept in India seems a bit far-fetched.
source
Regards
Akash
Renault India has planned to open Digital Showrooms for its customers and they shall be called as "Experience Centers". The concept of these Digital Showrooms goes like, instead of placing physical cars like in present time in the dealerships, Renault India shall provide internet enabled specialized screens through which the prospective customer can get all the details virtually. This project of Renault India shall be pilot by TVS Group and it is believed to be an effective measure in terms of cost.
However, considering the mindset of the people/consumers we have in India, would the people feel comfortable just by seeing the car virtually on screens? The prevalent practice is to feel and see the car in metal and then take decision. Success of such a concept in India seems a bit far-fetched.
Renault India will be calling these digital dealerships as “experience centres”. Though the experience centre concept hampers the idea of physically seeing and experiencing the car inside a showroom, the French manufacturer states that the absence of the vehicle should not be seen as a negative trait since customers already see the car on roads before going into the showroom for a look. At present, the concept does not shed light on whether the experience centres will have test drives available or will limit the entire product viewing experience to the digital space.
Regards
Akash