If you see the positives of "Customization", its a step in the right direction by Ford India.
But, once you go through the packs, these are mere visual appeal stuffs.
Really wished we are offered "Customization" in the real world, adding a list of visual appeal stuffs, added safety options, wheel size, interior comfort, audio packs and so on.
Let them manufacture a skeleton vehicle with basic safety features, and then the customers are given an option to jack it up. This would make sense to the terms "Customization" and "Individuals car".