Originally Posted by vikyjoshi
Just read a news article that Hyundai India sold 4,00,000 cars in this year. Its a mighty achievement from Hyundai.
Its very good an part of hyundai but just a different perspective, assuming the parent company in South Korea takes a mere Rs. 30,000 per car on an average translates to Rs 12,000,000,000 out of india in this year which is 120 Crores.
suzuki which sells close to around 10 lakhs per year on similar lines must be taking Rs 300 Crores out of india.
That is a good study vikyjoshi.
Similarly every time we use any foreign made item it contributes to out flow of money. I guess we should should try to stick to purchasing indian brand items and try to keep indian money in india.
Now this is a very debatable topic in my view because there are several things which is to be kept in mind while a buyer chooses to buy a car in India.
Key role is the money which is then attached to need and comfort of travelling (luxury in the higher budget cars)
If a buyer comes to the stage of buying his first car, he will definitely think about Maruti till today, why?
Because the company has made such an impression by giving their products which is affordable by a common man for his needs. This made the buyer and the seller both to meet their criteria. This doesn't end here, he went ruthless in the servicing campaign all over the country for which people think that it's worth pouring the money.
Whereas what did our Tata do? Brought the nano up so late when the consumers already had very good options in the market and by this time they were getting a lot better offerings (Alto,Santro,WagonR).
The hype for nano was such that everybody though it will be a good small car within less budget, but eventually the safety concerns (fire cases) rose up like wildfire such that i was listening the news from a non-enthusiast too!
Please don't mistake me that i'm bringing out the positives, but these are the facts which we have to acknowledge.
Now when you compare the above scenario and go ask the buyer between these two companies, he will definitely point out to Maruti because he is gaining much with the car and his need satisfied.
If you ask him go buy nano? He definitely thinks about the company (which has improved now), next the brand reliability and the kind of fame the car has gained in the market.
This is why the statement "First impression is the best impression" holds true.
So it finally ends upon your decision and the factors which you consider while buying your car. If the manufacturer finds the right way to capture the market and aggressive enough, then public will automatically turn towards them.