Maruti targets niche segment with 3-row, diesel WagonR.
Maruti Suzuki is now targeting niche segments to further boost volumes and fend off new rivals. Under project code ‘YCA’, the company is completely overhauling one of its top-selling cars, the WagonR, by adding a third-seating row to make it a seven-seater and adding a diesel engine. The overall length, however, would be under four metres to avail excise duty benefits.
YCA will take form as the third-generation WagonR, slated for launch in mid-2017. Priced aggressively around Rs 5 lakh, it will compete with the likes of Datsun’s upcoming Go+ and the Mahindra Quanto, both of which offer seven seats.
The new WagonR is going on in the India R&D. The company sees major potential for a low-priced 7-seater vehicle coming with Suzuki’s reliability, especially in the rural market which is today almost a third of total sales. Maruti targets niche segment with 3-row, diesel WagonR | The Financial Express