Originally Posted by Vishwas
It's already tried and tested my friend! eg., Tata Indica,Indica vista Indigo XL, Indigo eCS, Indigo, and the extraordinary Indigo Marina!, Fact is is Maruti adapted similar strategy and it worked for him.
So it would be foolishness of them to zestify the products, or maybe they should create a separate identity for their own creation.
yes Concept was tried and tested but when it comes to zest based full size sedan its different story brother right now we have good option to position TATA Zest+(with big boot) as a entry level full size sedan because we dont have good looking sedans under sub-10lacks mark in market.
before that i need to say small story how Compact Sedan segment became boom in market
when TATA Indigo launched way back in year 2002 its became successfull but after entry of maruti Swift Dzire in year 2008, everyone shifted to swift and indigo sales falling So to stable their market share TATA started experiments on Indigo platform like IndigoXL deosnt worked then they finally decided to create new segment a sub 4meter Compact sedan TATA suprised every one with 3.75 lacks starting sales are good
finally maruti entered with sub4meter dzire
But technically sub 4 meter sedan sounds not practical indian people still missing proper sedan who baught good sized sedans in under 10lacks(before entre of sub 4 meter sedan) like Hyundai Accent, Ford IKON & Fiesta, TATA Indigo, TATA MAMZA and Maruti Dzire all these cars are practical sized sedans and feels like sedan
Now things changed full sized sedans teasing middle class customers you dont have enough money me to own me go for Compact sedan dont look at me
So at this kind of situations manufacturers should try to concentrate on budget sub10lacks sedans
in ready made form TATA and Ford have full length sedans in their hands
Ford KA+ and TATA ZEST+
please listen TATA and FORD make your possibilities and woow your customers