Originally Posted by BoltFromTheBlue
Those were the days, people knew of Tata as only Indica like car makers. And Zest is made good by mistake.
But, I guess those days are over now as they have solidly proven that they can make much more good cars and SUVs.
If they are not convinced and do not go for them, people will just laugh at their judgement and lack of understanding the reality
Chances are huge that those people do not know anything about automotive sector and the parent companies. These people are just in hibernation
They will simply lose one well built car. As simple as that. Never worry.
I agree with BoltFromTheBlue 100%.
I am fortunate to be in few of the press conferences and events organised by TML.
I will tell you what is the pathmap that they have decided to travel on.
The idea behind the launch of Zest/Bolt was not to topple the segment leaders or set the sales chart on fire, but to improve the image and bring consumers back to the showroom. I do agree that at least for Bolt the sales should have been higher and so was the expectations as well. But the Zest has not fared too badly. It is unfair to compare the Maruti's/Hyundai's sales with any of the new entrants.
Now that Zest has been in the market for 18 months and TML would have sold around 30000 copies of it. Not bad at all. See the ownership reports - people are more than satisfied. There will be few reports of negativity but every car has it - from the blockbuster Baleno to uber luxurious Audi A6. But in case of TATA cars, a small niggle is projected like a disaster. They themselves are to blamed for the image that has been developed in the market. Having said that, Zests/Bolts are changing it slowly. I am certain on that.
Its like these cars were the steps taken to clean the image, to showcase that you can not curb them for long, to prove that they can build good passenger cars as they have been building for years, to reinforce the philosophy that at least from now on they are listening to consumers demands, to announce that they are back.
Zest/Bolt/Nano AMTs have done that. Now with this year launches - Zica/Hexa/Nexon/Kite 5 they will slowly target the sales numbers/volumes. If failed, it will anyways improve their image further for sure and then they will try again.
You can not beat a Maruti or a Hyundai from the word GO.
Kwid is therefore a legendary success. But remember Renault never had a spoilt name as TATA has in India.
It is a time taking process and I think we must give TATA their share of time.
I think I wrote an essay