Toyota Motor Corp is struggling to crack the affordable end of India's car market and has called on mini-car affiliate Daihatsu for help - a tacit admission that the Japanese autos giant doesn't always get it right in emerging markets.
A similar partnership between Toyota and 51 percent-owned Daihatsu Motor Co has proved successful for years in Indonesia- though is slipping now .
The request could see Daihatsu take the lead in developing no-frills cars that would be sold under the Toyota name and through Toyota's sales channels in India.
There, several models including the most affordable minicar, the Agya, which Toyota markets in certain markets. http://in.reuters.com/article/2014/1...0IQ2G420141106