. This is a discussion on Fiat 500 Launch in India within Indian Auto Sector. Part of The Auto Talk category; Fiat India is planning to re-launch its premium compact hatchback, the Fiat 500 (Cinquecento in Italian) over the coming months. ...
Fiat India is planning to re-launch its premium compact hatchback, the Fiat 500 (Cinquecento in Italian) over the coming months. The company plans to position the car more aggressively vis-a-vis its main rival the Volkswagen Beetle.
Mr. Rajeev Kapoor, CEO, Fiat India -
Retro cars with distinctive looks are a big hit and that’s what we would capture in our new campaign to be rolled out in a few months.
The move of the company to re-launch the car comes on the back of the Volkswagen Beetle having done exceedingly well in the market, leaving the Fiat 500 biting the dust. Volkswagen has sold 300 units of the Beetle since its launch last November while on the other hand Fiat has only managed to sell a meager 68 units of its 500 ever since the car was launched way back in July 2008.
The company is now looking to claw its way back into the premium segment of the hatchback market by re-launching the car at a more attractive price point along with an extensive list of customization options.
Mr. Kapoor Added -
We have a clear price advantage and will play it to our customers with various options for the product.
Hi Guys, long overdue report. Last August I had dental surgery which left me rotting at home for a week, so as a present to my wife and me (more me coz I needed to get out) we drove down to Ocean City in Maryland for 2 days. The car we rented, a 2013 Fiat 500. In the city this car is AWESOME, great power, small, easy to weave in and out of lanes, overtake and reasonable space considering its size, but thats the city, try to stretch its legs a little on the highway and it becomes a whole different beast, I felt completely opposite to the way I felt in the city. First, its noisy, ALOT of wind noise, with the huge sun roof open, pressure builds up in your ears so you have to shut it, it is also quite gutless, once you pass 75 mph, not much left to play with, best to be used in the middle lane, overtaking takes lots of checking and planning, got a decent 35 mpg average, but a big dodge charger gave me 27-28 mpg with infinitely more comfort, power and quietness. But the worst is how unsafe you feel on the highway, its light so very susceptible to heavy wind and steering corrections are a constant issue. The Mini would be a much much better car if you want to go small. The 500 is a cute car though, included some pics.