New Models and Facelifts To Flood Indian Car Market


Thread Starter #1
Joined
Apr 11, 2011
Messages
3,039
Likes
2,132
Location
()
Twenty-two all-new models and as many facelifts along with 12 new model-year updates and seven new power-train options have been lined up for the Indian customer in 2014 — the most elaborate product action plan by auto makers in recent years .
Not a concern but this is happening just after the passenger vehicle market recorded its worst sales decline since 1976 - A changing customer demands in a market where products become outdated fast has accelerated the process of this new offerings from Manufactures.

auto-firms-like-mm-tata-motors-maruti-hyundai-renault-and-nissan-to-spend-rs-10000-crore-on-new-.jpg

Customer preference is changing fast, and vehicles that were fast selling until
recently have seen demand eroding. That is putting pressure on manufacturers to be more innovative to satiate demand, especially of young buyers.
Automobile makers in India have lined up more than Rs 10,000 crore of investment to develop new passenger vehicles and soup up existing ones
inspite of the auto segment slowdown.
Customer preference is changing fast, and vehicles that were fast selling until
recently have seen demand eroding. That is putting pressure on manufacturers to be more innovative to satiate demand, especially of young buyers.
Models which are relatively new like Ertiga, Elantra, Evalia, Quanto, Rapid, Safari Storme, Santa Fe, XUV 500 and Verito have seen sales falling between 3 per cent and 71 per cent in the past year.

This trend indicates that it is very difficult to maintain sales momentum beyond
15-18 months, without a facelift or a refresh or some upgrades
The changing scenario has now major manufactures having their models based on the modular platforms to cater to speed to market at the lowest cost.

Auto firms like M&M, Tata Motors, Maruti, Hyundai, Renault and Nissan to spend Rs 10,000 crore on new models, facelifts - The Economic Times
 

Top Bottom