People has lost faith in Chevrolet brand. The only saleable model or VFM
product according to crowd in INDIA is the "ground breaking Diesel rocket- The CRUZE". But the price or the segment is also little bit higher.
Tavera is much popular in commercial purpose but now a day it is very rudely beaten up by some of its competitor TATA Sumo Gold, Mahindra Bolero/XLYO.
Spark, Beat, Sail, Sail UVA are not that much appealing as compared to its competitors. Also the ASS
is not that great to attract the customers.
Chevrolet has to rethink on its marketing strategy for improving its sales figure. Only sticker and little makeover will not bring business for Chevy in INDIA...as we Indians are getting smarter these days
Although Beat Diesel was the cheapest diesel hatchback or compact car in INDIA till the date but different aesthetic could not make a deal.