There are some interesting examples of car models in Indian automobile industry which were destined to be a failure right after the launch. Yet, the same models later bounced back with a bang and wrote a success story for themselves overnight. You ask, how? Thanks to the clever marketing and product planning teams of respective manufacturers which simply added missing spice to the recipe. Take a look. Feel free to include more.
Versa is a great example which proves that it’s not all about having an effective brand ambassador (Read Amitabh Bachchan).
After a royal failure (back then, first time for Maruti Suzuki), car was relaunched under Eeco nametag at lower price, minus bells and whistles and became a hit.
Fiesta had been a mediocre performer for Ford but its fate sparkled a bit after it was rebranded as Classic and retailed for a great bargain in 2012.
However, two years down the lane, hefty cuts aren't helping the good ol’ Fiesta anymore.
Despite of being a practical car, Fusion never managed to set the sales chart on fire. Due credit to then-expensive Ford’s brand image and high price tag.
Figo, on the other hand which shares more or less the same components from Fusion, did precisely the opposite and opened new doors for Ford India.
Folks at Renault still scratch their heads when it comes to Logan. Mahindra did in 1 Year what they couldn't do in 4 Years.
Reason behind the success of Logan in India is simple. It received what it required. Trustworthy brand name and a new label.
This is latest addition to the list. Tata’s desperate attempt to push sales of Sumo Grande by rebranding the MUV as Movus and calling it “all-new”.
Can it move-us? Time will tell.