Flop But Hit: Successfully Revived Cars in Indian Market

[350Z]

There are some interesting examples of car models in Indian automobile industry which were destined to be a failure right after the launch. Yet, the same models later bounced back with a bang and wrote a success story for themselves overnight. You ask, how? Thanks to the clever marketing and product planning teams of respective manufacturers which simply added missing spice to the recipe. Take a look. Feel free to include more.

Versa is a great example which proves that it’s not all about having an effective brand ambassador (Read Amitabh Bachchan).

After a royal failure (back then, first time for Maruti Suzuki), car was relaunched under Eeco nametag at lower price, minus bells and whistles and became a hit.




Fiesta had been a mediocre performer for Ford but its fate sparkled a bit after it was rebranded as Classic and retailed for a great bargain in 2012.

However, two years down the lane, hefty cuts aren't helping the good ol’ Fiesta anymore.



Despite of being a practical car, Fusion never managed to set the sales chart on fire. Due credit to then-expensive Ford’s brand image and high price tag.

Figo, on the other hand which shares more or less the same components from Fusion, did precisely the opposite and opened new doors for Ford India.




Folks at Renault still scratch their heads when it comes to Logan. Mahindra did in 1 Year what they couldn't do in 4 Years.

Reason behind the success of Logan in India is simple. It received what it required. Trustworthy brand name and a new label.



This is latest addition to the list. Tata’s desperate attempt to push sales of Sumo Grande by rebranding the MUV as Movus and calling it “all-new”.

Can it move-us? Time will tell.

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Drive Safe,
350Z

 

[type-r]

Same I would say for the Safari models. The Dicor variant used to sell less but Storme just boosted the sales, though not by much but a boost is a boost. And the Dicor variant still sells. I have seen a couple new Dicors in last few days.

 

[rakeshkn]

Yes might be it will. Recently test driven Tata Movus LX, It is not feature packed. Tata removed all row AC and third row front facing seats. Drivebility is icing of the cake. Light to drive in city with a small turning radius. And It is comparatively quick also.

 

[Prakritij]

Hope the Fiat Linea Classic will be a hit with its lower price. In my eyes the Fiat duo has some timeless design cues which even after half a decade of launch still create sparks in my heart

 

[Vishwas]

IMHO people who had Versa had a good rapport on the vehicle, only grouse was that it was not at all fuel efficient and had bumpy suspensions.

This Eeco is just and upgrade from Omni, i did not like anything in Eeco, it's just fuel efficient for 1 more km than it's predecessor Versa. The quality of plastics and damping was pathetic.

 

[350Z]

Tata Motors’ attempt in MUV segment in the form of Aria didn’t particularly strike the chord in market.

Tata Aria made a strong comeback as Hexa with butch-design and new features. Still, Hexa wasn’t truly a success yet it managed to considerably undo the damage done by predecessor.

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Drive Safe,
350Z