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Fiat India has introduced an all-new campaign called “Hello Life” and at the same time, unveiled its optimistic growth plans for Indian market. The basic idea behind this campaign is to convey feeling of happiness and positivity around the Fiat brand. “Hello Life” is inspired by the Italian way of life. In Fiat’s words, “They are people who live life intensively, passionately and without reservation. At work or at play, they extract everything, from every moment, which is their genius. They never compromise with life, which is theirs to live fully, without restraint, and without regrets”. Pharrel William’s “Happy” serves as the most appropriate composition that depicts the mood of the campaign and is used as the background score for the television commercial. The campaign also comprises of advertisements in print, online as well as below the line activities.
Points from Press Release:
> Fiat has four major launches in 2014: Linea (already launched), Avventura, Abarth Brand, New Punto (Coming very soon).
> From Q2 2013 to end of the year, Fiat achieved 41% sales growth making it the fastest growing brand in India despite an overall declining market.
> Fiat will promote talent in fashion, music and art. These youngsters will showcase their talent at FIAT Caffe lounge in Bengaluru, Pune and Delhi.
> Alisha D’lima, was first among the talented “Hello Life” ambassadors, who showcased her designer line aliishadliima at the launch of the “Hello Life” campaign.
> Fiat has made remote parts of country accessible to after sales service with a hub and spoke model where a major distributor in key cities supports neighbourhood centers.
> They've travelled on a K2K Passion Tour (Kashmir to Kanyakumari) to promote this initiative. Fiat provides a customer relationship manager to buyers under Amico program.
Drive Safe,
350Z
Points from Press Release:
> Fiat has four major launches in 2014: Linea (already launched), Avventura, Abarth Brand, New Punto (Coming very soon).
> From Q2 2013 to end of the year, Fiat achieved 41% sales growth making it the fastest growing brand in India despite an overall declining market.
> Fiat will promote talent in fashion, music and art. These youngsters will showcase their talent at FIAT Caffe lounge in Bengaluru, Pune and Delhi.
> Alisha D’lima, was first among the talented “Hello Life” ambassadors, who showcased her designer line aliishadliima at the launch of the “Hello Life” campaign.
> Fiat has made remote parts of country accessible to after sales service with a hub and spoke model where a major distributor in key cities supports neighbourhood centers.
> They've travelled on a K2K Passion Tour (Kashmir to Kanyakumari) to promote this initiative. Fiat provides a customer relationship manager to buyers under Amico program.
Mr. Nagesh Basavanhalli, President and Managing Director, FIAT Chrysler India Operations said, “We have imbibed the philosophy of “Hello Life” in India that has catapulted us to success. We are not only committed to bring the best technology in automobile industry to India but also the best-in-class sales and service. Indian automobile market is one of the fastest growing in the world and this provides us with a lot of opportunities for growth. We are also committed to bring two new brands and twelve major product launches in the next five years. We have ramped up our dealer network and will focus on increasing it to 150 by end of 2014.”
Drive Safe,
350Z