Thread Starter
#1
In the period of diificult times in the Auto Industry, Maruti Suzuki the largest player in the Indian Passenger car industy has weathered the same and the company ended FY-14 with over 50% market share in car segment, with a double digit market share in vans and UVs.
Now what will they do in FY-15?
The company is eyeing a near double digit growth with big rural push, active exchange scheme and micro marketing by reaching out to 372 different segments of entrepreneurs and segments in diverse segments such as pottery , mango and turmeric farmers , with Micro marketing programs which has translated in selling 58k vehicles in FY-14.
Even as others await sentiment to pick up, Maruti Suzuki is spreading out to in the rural areas with plans to reach out to 2 lakh villages in FY-15.
Penetrating the rural seem to paying rich dividends in which they sold 94k cars last year. A segment which Maruti will nurture in the coming years too.
For the new launches MS has struck gold with Celerio - the latest blockbuster from Suzuki. AT's a word which was unkown to the mass is now the buzz word. They do not intend to stop there, Swift , Dzire and new launches seem to be coming in the AMT variants.
CIAZ/ Alivio a car that is highly anticipated with great expectations, launches
before the festive season in 2014 . If successful it will be a segemnt that has been elusive to Maruti in the past.
S- cross the Crossover from Suzuki is all set to debut in 2015, a car that is not expected to sell inn numbers but a statement from Maruti - to show its presence in the CUV segment.
Following this would be the most watched sub 4m Mini Crossover the XA Alpha rumored to debut in 2016.
The New Grand Vitrara (iV-4), the LCV's the Suzuki Diesels , the New Swift (2016?) , New Suzuki Turbo petrol engines, the new premium B+ -segment hatchback (YRA) are a few of the exciting launches that would heat up the Indian Auto Segment.[Not forgetting on the Hybrids etc that Suzuki has been recently talking off (fuel cell tech.)]
And Maruti has not done yet, the best is yet to come!
"We have just scratched the surface, as far as rural sales goes" Maruti Suzuki's Mayank Pareek | ET Auto & with various info in the net!
Now what will they do in FY-15?
The company is eyeing a near double digit growth with big rural push, active exchange scheme and micro marketing by reaching out to 372 different segments of entrepreneurs and segments in diverse segments such as pottery , mango and turmeric farmers , with Micro marketing programs which has translated in selling 58k vehicles in FY-14.
Even as others await sentiment to pick up, Maruti Suzuki is spreading out to in the rural areas with plans to reach out to 2 lakh villages in FY-15.
Penetrating the rural seem to paying rich dividends in which they sold 94k cars last year. A segment which Maruti will nurture in the coming years too.
For the new launches MS has struck gold with Celerio - the latest blockbuster from Suzuki. AT's a word which was unkown to the mass is now the buzz word. They do not intend to stop there, Swift , Dzire and new launches seem to be coming in the AMT variants.
CIAZ/ Alivio a car that is highly anticipated with great expectations, launches
before the festive season in 2014 . If successful it will be a segemnt that has been elusive to Maruti in the past.
S- cross the Crossover from Suzuki is all set to debut in 2015, a car that is not expected to sell inn numbers but a statement from Maruti - to show its presence in the CUV segment.
Following this would be the most watched sub 4m Mini Crossover the XA Alpha rumored to debut in 2016.
The New Grand Vitrara (iV-4), the LCV's the Suzuki Diesels , the New Swift (2016?) , New Suzuki Turbo petrol engines, the new premium B+ -segment hatchback (YRA) are a few of the exciting launches that would heat up the Indian Auto Segment.[Not forgetting on the Hybrids etc that Suzuki has been recently talking off (fuel cell tech.)]
And Maruti has not done yet, the best is yet to come!
"We have just scratched the surface, as far as rural sales goes" Maruti Suzuki's Mayank Pareek | ET Auto & with various info in the net!
Last edited: