Honda Plans To Target Innova With Freed MPV


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After challenging market leader Maruti SuzukiBSE 0.40 % Swift Dzire with Amaze in the compact sedan segment, Japanese carmaker Honda plans to take on the country's best-selling multi-purpose vehicle Toyota Innova by driving in a second utility vehicle in 2016.

Honda Car India plans to bring in the next generation of its globally successful MPV Freed, which is expected to be launched in ASEAN markets mid next year, to take on the Innova, two people familiar with the development sai ..

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Honda plans to bring globally successful MPV Freed to take on Toyota Innova in India - The Economic Times

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Re: Honda plans to bring globally successful MPV Freed to take on Toyota Innova in In

I think Honda is becoming aggressive now in product portfolio, which they should have done at least 5-7 years back. Better late than never.
 
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Re: Honda plans to bring globally successful MPV Freed to take on Toyota Innova in In

Exactly. Add this motor, "freed" to the list.
City
Jazz/Fit
Mobilio
Vezel
Freed
 
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Some how Indian will never like the sliding rear door on and MPV and have shied away from the Nissan Evalia. No other car can dare to take the Innova head-on with sliding door.
 
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Indeed Innova has been a runaway success in the commercial/taxi segment. I think there are more Innovas in taxi segement than personal use.

Also vehicle is very robust, once I saw a spanking new one, but looked at ODO and was amazed it had run 2 lac+ kms.

No doubt Hondas are also known for reliability, but it would be a tough battle to conquer Innova customers.
 
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Honda is taking it on as a innova competitor but looking at its size and comparing it to the innova ,it feels a segment lower. It can definitely compete against Ertiga, enjoy and co.
Innova has definitely got a place of its own. It will take some planning to be its rival.
 

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