Mercedes Benz has inaugurated ‘Centre of Excellence’ at their headquarters in Pune for a set of exclusive customers. The Automotive India was invited for the ceremony.
Mercedes Benz centre of excellence offers the following facilities:
> The customer can take full guided tour of plant to witness the making of three pointed star.
> The customer can test drive his dream machine on a private test track built within the campus.
> Luxurious atmosphere with latest accessories on showcase as well as audio visual display built into wall panels.
> Off-roaders can also unleash passion with adrenaline pumping experience by driving Merc SUVs on off-road test track.
> There is a helipad to welcome exclusive customers who want to fly-in and fly-out to directly purchase their dream car.
> The range of cars on showcase inside the center include: SLS AMG, SLK55 AMG, E-63 AMG, G63 AMG, SLK and CLS-Class.
> Prospective customers can customize their car using iConfigurator and digitally experience the feel and look of paint, upholstery etc.
> Furthermore, one can even decide the leather, color of the stitches and pedals too of their new car according to own personal taste.
Matthias Luhrs said:
We are delighted to inaugurate the 'Centre of Excellence' in India. This is one of a kind experience for our customers will ensure that they live our complete brand experience and are able to personalize our specialty cars to suit their tastes and preferences.
Eberhard Kern said:
Our customers love to experience our brand closely and personalize it with their style. At Mercedes-Benz we are driven by passion and it has been our untiring endeavour to create newer benchmarks in modern luxury for our customers. Our efforts towards creating customer fascination and addressing increasing customer differentiation for the brand has resulted in the creation of industries several best practices and infrastructure, one of which is ‘Centre of Excellence’. It is designed to provide a unique and immense luxury experience of the Mercedes-Benz dream cars portfolio to our esteemed customers who value our brand promise – The Best or Nothing.
2013 has been the ‘Year of Offensive’ for Mercedes-Benz India and we are pleased with the numerous fascinating experiences we have created for our customers this year. Our product offensive, network spread, financial programmes and after-sales offerings have created excitement for our customers and also added immense value. The increased customer confidence and traction amidst difficult market challenges, reiterates the fact that we continue to remain a fundamentally strong brand which is trusted and valued by customers and brand enthusiasts across markets.
![[clap]](https://www.theautomotiveindia.com/forums/images/smilies/Clap.gif "Clap [clap]")
![[cheers]](https://www.theautomotiveindia.com/forums/images/smilies/Cheers.gif "Cheers [cheers]")
