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Ford India has ended up in a controversial situation. Their advertising partner, JWT India, inadvertently uploaded images of unapproved ads on a website.
Source: The Hindu
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“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.” Ford India said in a statement to The Hindu. Another advertisement, with the same tagline, shows a caricature of Paris Hilton smiling, while TV reality stars the Kardashians are gagged and bound in the back of the Figo.
Both spots have sparked controversy in Italy, with Ford Italy ‘disassociating itself from the company’s Indian operations’, according to Italian newspaper La Repubblica. The draft advertisement was presumably outsourced to JWT India, and meant for the Italian and American markets. The WPP Group, of which JWT India is a subsidiary, has said the posters were never intended for paid publication and should have not been uploaded to the Internet.
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency,” the Group said in a statement.
Both spots have sparked controversy in Italy, with Ford Italy ‘disassociating itself from the company’s Indian operations’, according to Italian newspaper La Repubblica. The draft advertisement was presumably outsourced to JWT India, and meant for the Italian and American markets. The WPP Group, of which JWT India is a subsidiary, has said the posters were never intended for paid publication and should have not been uploaded to the Internet.
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency,” the Group said in a statement.
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