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Does Branding Affect Our Perception Towards an Automobile?
Q. 1. What are the words that come to mind when someone says "Italian car" ?
A. Red. Ferrari. Sporty. Passion. Design. Flair. Elan. Noise. Red. Fast. Expensive. Giorgetto Giuguiaro. Red. Unreliable. Heritage. Power. Cool. Red......
Q. 2 And what are the words that come to mind when someone says "Japanese car"?
A. Reliable. Light. Affordable. Honda. Technology. Toyota. Small. Best. Grandpa.Toyota......
Swap the badges on the Ritz and the Punto with one another.
So now we have the Maruti Punto and The Fiat Ritz.
And so, the Punto loses it's Italian heritage and becomes a Japanese car.
And the Ritz loses it's Japanese trouble free nature and becomes a hot Italiano Bellissima !
Or does it?
Would we still say that the Maruti Punto looks gorgeous as easily as we now say that the Fiat Punto looks gorgeous? Would we still say that the Maruti Punto has been designed with a lot of passion and flair and that it is the ultimate tool for standing out in a crowded parking lot that is full of Fiat Swifts?
Would we still say that the Fiat Ritz is boring and dull on the inside? Would we say that the read end design in another great triumph by Giugiaro or would we pan it like we pan the Maruti Ritz's rear end?
When one is testing, say, a Ferrari, do some things in the car automatically become good because it is a Ferrari? When one is testing, say, a Vauxhall, do some things in the car automatically become dull because it's a Vauxhall? Would we stop calling an i20 too 'Korean' if it were made by Mercedes Benz?
I agree that a Ferrari has become a Ferrari not as a result of some overnight advertisement campaign but because it has built it's reputation after years and years of building beautiful, fast, cars that can go around a corner faster than 99% of the cars made anywhere in this world. But that's not the point of this discussion.
The point of this discussion is, if Maruti were to make a car that is as good in every respect as the 458 Italia, would we still say "it's a Maruti, so it has no flair."
The Nissan Micra is a reliable Japanese car. The Renault Pulse is a reliable, Japane....., er??
Do brand attributes affect how we judge a car?
Q. 1. What are the words that come to mind when someone says "Italian car" ?
A. Red. Ferrari. Sporty. Passion. Design. Flair. Elan. Noise. Red. Fast. Expensive. Giorgetto Giuguiaro. Red. Unreliable. Heritage. Power. Cool. Red......
Q. 2 And what are the words that come to mind when someone says "Japanese car"?
A. Reliable. Light. Affordable. Honda. Technology. Toyota. Small. Best. Grandpa.Toyota......
Swap the badges on the Ritz and the Punto with one another.
So now we have the Maruti Punto and The Fiat Ritz.
And so, the Punto loses it's Italian heritage and becomes a Japanese car.
And the Ritz loses it's Japanese trouble free nature and becomes a hot Italiano Bellissima !
Or does it?
Would we still say that the Maruti Punto looks gorgeous as easily as we now say that the Fiat Punto looks gorgeous? Would we still say that the Maruti Punto has been designed with a lot of passion and flair and that it is the ultimate tool for standing out in a crowded parking lot that is full of Fiat Swifts?
Would we still say that the Fiat Ritz is boring and dull on the inside? Would we say that the read end design in another great triumph by Giugiaro or would we pan it like we pan the Maruti Ritz's rear end?
When one is testing, say, a Ferrari, do some things in the car automatically become good because it is a Ferrari? When one is testing, say, a Vauxhall, do some things in the car automatically become dull because it's a Vauxhall? Would we stop calling an i20 too 'Korean' if it were made by Mercedes Benz?
I agree that a Ferrari has become a Ferrari not as a result of some overnight advertisement campaign but because it has built it's reputation after years and years of building beautiful, fast, cars that can go around a corner faster than 99% of the cars made anywhere in this world. But that's not the point of this discussion.
The point of this discussion is, if Maruti were to make a car that is as good in every respect as the 458 Italia, would we still say "it's a Maruti, so it has no flair."
The Nissan Micra is a reliable Japanese car. The Renault Pulse is a reliable, Japane....., er??
Do brand attributes affect how we judge a car?
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