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The country’s largest car maker, Maruti Suzuki India Limited has been voted as the country’s most trusted automotive brand. The survey was published in “The Brand Trust Report, India Study 2012” by Brand trust Advisory.
As per the report, Maruti Suzuki is followed by other automotive OEMs like BMW, Hero Honda, Toyota and Honda in order of their ranking. Other manufacturers like Ford, Audi, Skoda, Hero and Yamaha also featured among the top ten trusted automotive brands.
The CEO of Trust Research Advisory, Mr. N Chandramouli said that for the survey 61 tangible and intangible aspects of the brand were evaluated which on combining reflected the positive behaviours and attitudes towards a brand.
The survey was conducted between August to November last year by taking into account responses of over 17,000 brands from over 2700 participants. The survey was conducted across 15 cities across the country and featured the top 1000 brands in different categories.
The Maruti Suzuki Swift Dzire was voted as the most trusted car and BMW the most trusted luxury brand.
MotorBeam
As per the report, Maruti Suzuki is followed by other automotive OEMs like BMW, Hero Honda, Toyota and Honda in order of their ranking. Other manufacturers like Ford, Audi, Skoda, Hero and Yamaha also featured among the top ten trusted automotive brands.
The CEO of Trust Research Advisory, Mr. N Chandramouli said that for the survey 61 tangible and intangible aspects of the brand were evaluated which on combining reflected the positive behaviours and attitudes towards a brand.
The survey was conducted between August to November last year by taking into account responses of over 17,000 brands from over 2700 participants. The survey was conducted across 15 cities across the country and featured the top 1000 brands in different categories.
The Maruti Suzuki Swift Dzire was voted as the most trusted car and BMW the most trusted luxury brand.
MotorBeam