Ford’s First Gear – The New Car Buyer’s Guidebook


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350Z

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Ford has recently released a one of its kind new car buyer’s guidebook. Aptly named as “First Gear”, it specifically focuses on all the major concerns that a typical new car buyer in India usually experiences. This book is designed in a comical way and revolves around the story of two fictional characters - Jack and Jill. While Jack, as a typical young guy, aspires to buy an ultra fast sports car. Jill, on the other hand, is a woman who seeks for a stylish car that suits her lifestyle and her desire to be at the height of fashion. This 100 Pages long book is quite informative for both, new and seasoned car buyers alike. At the same time, it ensures to keep the readers amused with humorous style and witty comments in between so that you do not get bored (I don’t think you would, anyway).

Apparently, First Gear has no branding of ‘Ford’ on the outside pages but on the inside – You will find obvious references to Ford cars and their associated partners. However, the best part is that this book is filled with interesting and important car-related facts, on not only purchase but ownership and maintenance too. In fact, there are a couple of chapters dedicated to road safety along with a separate chapter on SOS that focuses on break down / accident / theft / carjacking etc. Thanks to Ford for mailing me this book (It’s handy). Just thought to share as it will be useful for fellow members too. It’s available free of cost. Here’s the download link.

First Gear cover page: There is no ‘Ford’ branding on this side whatsoever.

Ford-First-Gear-Book-Coverpage.jpg

Colorful and Comical Design. Storyline revolves around two fictional characters: Jack and Jill.

Ford-First-Gear-Book-Introduction.jpg

The book covers vast topics ranging from car buying to basics of car ownership and safety.

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A shot of one of the pages covering car buying tips. The random stats (as on right) are an interesting read.

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There are a few obvious references to Ford and their car models on the inside.

Ford-First-Gear-Book-Branding.jpg

Topic relevant ‘fast facts’ are useful and offer a quick page summary.

Ford-First-Gear-Book-Facts.jpg

A lesson for those who have the overdose of ‘Pimp My Ride’.

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Humorous writing style makes ‘First Gear’ a nice read.

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Agree with this? :biggrin:

Ford-First-Gear-Book-Witty.jpg

A couple of chapters dedicated to road safety.

Ford-First-Gear-Book-Safety.jpg

They are definitely useful and a must read.

Ford-First-Gear-Book-Safety-1.jpg

A view of the back cover, providing quick description of the book. No price tag because it’s free.

Ford-First-Gear-Book-Last-Page.jpg

Drive Safe,
350Z
 
Thread Starter #2

350Z

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Re: Ford First Gear – New Car Buyer’s Guidebook By Ford India

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Drive Safe,
350Z
 

Ad!tya

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Re: Ford’s First Gear – The New Car Buyer’s Guidebook

A very nice and attractive (jack and jill) guide for the first time car buyer!
This book would be available at any Ford dealer, right?
I will try to get one for myself!

Thanks for sharing!
 
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Re: Ford’s First Gear – The New Car Buyer’s Guidebook

Well Made Guide for newbies
and well written to make reading interestingly

thanks to Ford for making it and thanks to 350z for bring it up here[clap]
 

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