Mahindra’s Answer to Maruti Omni and Tata Magic

[350Z]

It seems as if the Indian auto manufacturers are on a spree to give hard competition to each other. At least these spy shots by Carwale hint so. Mahindra is testing around the Tata Magic Competitor, which will be based on the Maxximo platform and powered by two cylinder engine that is capable enough to produce 24 BHP. Expect the launch anytime this year and price should revolve around Rs.3 Lakhs.



Drive Safe,
350Z

[Umang]

well it looks very much like magic but i dont understand concept of adding that sheet in rear door? infact without sheet they can make it better proper car and not just van.,

[Zinam]

This segment is already over crowded!!

We have Magic taking No.1 share of autos everywhere.

Omni & Eeco taking Passenger vehicle share.

Venture is yet to take some share.

Where will this be placed? Definitely not in Passenger, only in Commercial.

Lets wait for some serious game.

[Nikes]

This is also a competion to TATA Venture i guess. Looks a xerox copy of Magic though.

[sudharshang]

Looks like Mahindra is always trying to catch up with Tata on almost all the models

Do not know when they will launch a product (passenger category) which does not have enough peers in its segment ?

[Zinam]

Its quite good question !

M&M has always proved to be an successful commercial entertainer.

And the reputation built these days is just for their rugged commuters.

I dont think mahindra can break that & come into Passenger cars (Sedans)! Because that is the place even TATA fails & I would also ask mahindra not to come here with same brand name & image.

Preferably start another niche brand for cars & come up with your launches.

[Knightrider]

Mahindra has launched this Maxximo based mini van at price of around 3.2L.

This mini-van is believed to be a 7-seater and will be powered by a 2-cylinder engine with 24 bhp.

[Mr.Boss]

Originally Posted by Umang

.....i dont understand concept of adding that sheet in rear door? infact without sheet they can make it better proper car and not just van.,

'Cost reduction / Value Engineering' buddy.
Vitamin 'M' (money) plays more than Vitamin 'S' (style / safety) in Indian Market, especially in LCV segment

Originally Posted by Nikes

This is also a competion to TATA Venture i guess. Looks a xerox copy of Magic though.

No. It is at par with Magic, cannot compete with the looks & features of Venture.

[350Z]

This van looks a lot better than its competitors. Here are some pictures and press release. For more information, please visit the official website, which is quite well designed for a CV.

• The stylish and spacious 8-seater promises best-in-class comfort

• Maxximo Mini Van is powered by Mahindra’s advanced C2 CRDe diesel engine technology

• Is set to re-define the entry-level Contract Carriage and Stage Carriage segments

• Competitively priced at Rs. 3.2 lac (BS3) for the Diesel variant

April 27 2011, Mumbai: Mahindra & Mahindra Ltd., a part of the US $11.1 billion Mahindra Group, today announced the launch of the Maxximo Mini Van, its next generation passenger carrier, in Mumbai. Developed on the technologically superior Maxximo platform, the Mini Van is set to redefine the face of the entry-level contract carriage and stage carriage segments in India. Equipped with best-in-class comfort and safety features and powered by the advanced C2 CRDe fuel-efficient diesel engine, this stylish people mover is competitively priced at Rs. 3.2 lac (Ex-Showroom BS3, Navi Mumbai).

Leading the pack with its wide-body with proper hardtop design, the spacious Maxximo Mini Van comes with ergonomically designed and well-cushioned seats that up the comfort factor. This, along with the Maxximo Independent Front Suspension system raises the bar of riding in comfort. With its robust monocoque chassis, constructed with bigger box-sections for greater rigidity, and booster-assisted Twin LSPV brakes, the Mini Van is also one of the safest products in its category. Performance meets economy with Mahindra’s proven C2 CRDe diesel technology which pumps out 25 HP power and still gives 18 kilometres to the litre. All of this is packaged in what is clearly the most stylish offering in this segment.

Speaking at the launch of the Maxximo Mini Van, Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said, “A product from Mahindra’s state-of-the-art Chakan plant, the Maxximo Mini Van is the perfect embodiment of Mahindra’s philosophy of “Rise.” It will drive positive change in the lives of our customers by helping them prosper with the power of advanced C2 CRDe technology, car-like comfort and safety, all in a stylishly designed package. At Mahindra, our endeavour has always been to offer best-in-class products and the Maxximo Mini Van, is no exception.” According to Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd, “Last year, the minivan segment in India was more than 1.4 lac vehicles. Such vehicles are increasingly being preferred by both the entry-level contract carriage and the stage carriage segment. We expect the Maxximo Mini Van to be nothing less than a game-changer in this segment. It will also change the face of the entry-level contract carriage segment, as the ideal vehicle for tour & travel operators, schools and other institutions”.

About Maxximo Mini Van

Car-like Comfort & Space
The Maxximo Mini Van comes with a wide-body design to comfortably seat eight adults. Ergonomically designed and well-cushioned seats reduce the fatigue of long journeys, while the well-thought out butterfly windows provide good ventilation. Maxximo’s Independent Front Suspension system absorbs the shock and bumps of the roughest terrain and the cable operated gear-shift gives a smooth car-like feel while changing gears. In addition to a spacious passenger cell, the Mini Van comes with ample luggage space as well.

Stylish Look
The Maxximo Mini Van boasts of a stylish van design and a proper hard-top body. The attractive front grille and futuristic, clear-lens wraparound headlights give the Mini Van a distinguished on-road presence. It is available in two attractive colour options –Diamond White and Appy Red.

Segment-best Safety Features
The Mini Van provides 360-degree-safety with a monocoque body, a proper roof and a fixed-glass rear door. Unlike other offerings in the segment, the Mini Van’s monocoque body is made of bigger box sections. This provides greater roll-over strength and greater resistance to roof-crush. Furthermore, the doors are constructed with intrusion beams to protect occupants in the event of a side-impact. Twin LSPV (Load Sensing Proportioning Valve) brakes, not seen on competing offerings, provide effective and precise control while braking and booster-assist reduces the effort required by the driver while braking.

Advanced Technology
The Mini Van comes with the proven C2 CRDe diesel technology that powers the Maxximo today. Along with superior pulling power of 25 HP and a top speed of more than 70 Kmph, the Mini Van offers best-in-class fuel economy of 18 Kmpl, meaning an ideal balance of power and economy for the customer.















Drive Safe,
350Z

[auto_luver]

Looks pretty decent and hopes to be another winner from mahindra . Somehow I did think the magic looks better.

[Knightrider]

The wheels look too small under those arches. I hope this van is stable enough. Even I think, Tata Magic looks better.

[dodge_v1per]

Hmm...not bad. Better than ACE. Rear looks more better.

[visran]

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