Hyundai's Prius Killer: Ioniq


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Toyota's Prius still sells in droves, yet very few companies have tried making a direct, like-for-like competitor — a form-after-function hybrid sedan that prioritizes efficiency above all else. Hyundai is about to jump into the mix with the Ioniq, though, which will be launching at the Geneva show in March. Ahead of the event, the company just dumped a bunch of details — including our clearest pictures yet of the exterior and interior.

Honestly, it's a pretty handsome car. While Toyota has always leaned into the Prius' quirkiness (not necessarily a bad thing), Hyundai is clearly going for the mass market here — and it shows in the Ioniq's powertrain options, since there will be three different types to choose from: electric, plug-in hybrid, and traditional hybrid. The hybrids will make the Ioniq a range-anxiety-free car that anyone can own, but the electric (which Hyundai isn't really talking about yet) could be the most interesting of the three. Will it be long-range? And if so, how much will it cost?

It'll be at least a few weeks before we start getting those facts and figures — but for now, Prius, you're on notice.

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Akash1886

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Hyundai Motor Introduces Project IONIQ at the Geneva Motor Show 2016
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Hyundai Motor Introduces Project IONIQ at the Geneva Motor Show 2016

Hyundai Motor pursues to create new lifestyles for the future through long-term research and development activities on innovative products and services

Project IONIQ aims to achieve ‘freedom in mobility’ by providing smart, effortless ways to move and live

March 1, 2016 – Hyundai Motor today announced Project IONIQ, a long-term research and development project that will redefine future mobility through innovation, enhancing the lives of Hyundai customers and wider society. The beginning of the project starts with the unveiling of the IONIQ model, which is the first car to offer the choice of three alternative-fuel powertrains.

“The future mobility lifestyles that we envisage is about staying connected to our daily lives all the time without being bound by the limitations of time and space,” said Euisun Chung, Vice Chairman of Hyundai Motor. “We are determined to make this a reality so that everyone can enjoy better, more fulfilling lives,” added Chung.

Through Project IONIQ, Hyundai Motor will bring ‘freedom in mobility’ with the four key directions - freedom to effortlessly access mobility whenever and wherever, freedom to connect everyday life while on the move, freedom from accidents and inconveniences and freedom from environmental pollution and energy exhaustion.

The three main research areas of Project IONIQ are about predicting changes in future mobility and studying possible scenarios, developing new types of mobility according to changes in society and people’s lifestyles and creating new service models and mobility experiences that extend the role and definition of ‘cars’.

As the first step of Project IONIQ, Hyundai Motor introduced the new alternative-fuel IONIQ model, the world’s first car to offer a choice of three electrified powertrains at the Motor Show. “We will continue to make technological strides in various areas to bring freedom and convenience in mobility for our customers with ever-improved mobility,” said Woong-chul Yang, Vice Chairman and Head of Hyundai R&D Center.

Hyundai Motor plans to find ways with Project IONIQ to converge different technologies and suggest new mobility concepts and services that help meet the changing needs and expectations of society.
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Akash
 
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Nice move by Hyundai and looks a lot better than Prius. As with Toyota, they dominate the segment for a longer time due to the lack of competition and with Ioniq, I hope things will change.

How I wish they release in India at affordable price!! Oh I dream a lot lately.
 

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