Prototype Vehicle Review: An Emerging Trend


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Akash1886

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Buddies,

In recent times it has been observed that many international automotive publications have been lucky enough in getting their hands on the "production ready"/"yet to be launched" vehicles and they carry out an extensive road test of these vehicles and provide their opinions on the same. In India, this trend is yet to catch up it seems since majority of publications are invited to review the car once it is launched or nearing to launch but prior to going to production, the publications here seldom/never receive invite to review the "production ready" car. We have many OEMs in India whose manufacturing units are in various states of our country so why don't they provide the Indian Publications with such opportunity?

A few questions based on this emerging trend I have, I wish we get reply to them:

1) Why don't Indian automotive publications work towards getting test drive review of "production ready" cars?

2) What are the guidelines to be followed if one has to do a review of "production spec" car?

3)Test Mules are driven by company's executives mainly. But if we need to review to production-spec vehicle then do we need to approach to the OEM directly or is there a specific invite for the same sent to publications?

Difference between Test Mule and Production Spec Models

We often sight test mules which are driven with camouflage and different shaped lamps etc but production spec models are those that have been finalized by OEM to finally produce with specific technical/mechanical/electrical guidelines and finally the same production spec vehicle is the one that goes in production line and whose multiple numbers we see being driven around on roads.

It would definitely be helpful for us enthusiasts to know about the forthcoming cars if this trend of reviewing the "Production Models" is considered among automotive publications in India as well.

How can the Prototype Vehicle review help!

* Helps in gaining 1st hand information about what to expect from the upcoming vehicle.

* The publication can point out necessary improvisation to the OEM so that the final model that comes out is error-free and more user friendly.

* Considerably cost effective way, the review of production model can also save brand from recalling their vehicle afterwards if the reviewer gives the feedback on niggles there and then itself.

* This can also be applied on the face-lifts too along with the new planned launches by OEMs here.

* OEM's own testing team might overlook some niggles but when a reviewing entity shall do it, every angle can be covered. This way we'll get to know how competent the upcoming car is.

Here are few pics that show, production ready but still camouflaged cars are reviewed just before they hit the production bay and get launched after that.

63_i8_Predrive.jpg

dsc_7688.jpg

Large Image (optional).jpg

1, 2, 3.

Regards

Akash
 
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Re: Prototype Vehicle Review: An Emerging Trend.

Reporter saab, there is a lot of difference between reviewing a production ready vehicle as well as a test vehicle. Although the test mules do look and drive the same way but there is always a difference between what R&D guys actually develop and what hits the roads. Most of the differences are cosmetic though with less then few in the underpinnings. In fact most of the difference those are made into underpinnings are the ones which are most of the times rectified through recalls.

Now that gives rise to my question:
Why are recalls needed when companies claim that they have tested the vehicles in every condition and for a lac or more kilometers? Take XUV for example, why so many recalls? Either the underpinnings are different or the way customers drive the vehicle is way different than how test drivers do. Former one sounds a higher possibility to me though!

Coming to your questions:
1) Why don't Indian automotive publications work towards getting test drive review of "production ready" cars?

Honda did for Mobilio.

2) What are the guidelines to be followed if one has to do a review of "production spec" car?

Talk to marketing department guys and sow a seed in their minds that you will tell the world that they are preparing something fantastic and that will make many prospective buyers curious about the vehicle. This way the marketing guys can tap their backs by giving bumper bookings as many will be curious about the vehicle because you will tell them at your forum that how good the vehicle is and deserves to be waited for. If they like your idea then they will give you the vehicle. Think business, its all about sharing favors you know! [glasses]

3)Test Mules are driven by company's executives mainly. But if we need to review to production-spec vehicle then do we need to approach to the OEM directly or is there a specific invite for the same sent to publications?

Specific invites for sure, you need to be in the list of reliable guys after all.
 
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Thread Starter #3

Akash1886

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Re: Prototype Vehicle Review: An Emerging Trend.

Hi Vipul, An intelligent and to the point explanation. Specially appreciate the reply to question 2. But definitely, reviewing a production spec car will definitely be a new experience for publications here. It also would provide a good insight in the differences (if any) in the production model Vs final product. It also shall (as we both agree) point out how competent/reliable/worth the upcoming vehicle would be. I hope this trend also picks up soon.

Regards

Akash
 

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