The design and research team at Ford is working towards incorporating brain scans and eye-tracking research techniques into the interiors of the carmaker's next-generation models. This will help the research team infer the reaction of the sample audience to a particular design proposal.
The eye tracking feature will follow the part of a person's eye movements over time. This data will help the team figure out the parts of design that are noticed first. Eye tracking can also be used to record the duration for which people focus on certain areas of the car. This draws the designers’ attention to the most and least appreciated areas.
Source : Ford to use futuristic tech for next-gen interiors - News - Autocar India Mobile Edition