A first from Chevrolet! It has invited the owners of the Corvette to come up and design engines for their Corvettes according to their needs and tastes. Every engine that shall be created personally shall bear the name of the creator.
Kicking off in March, those who have put an order down for the high-powered ‘Vette can select the experience off of the same order form for an extra $5,000, regardless of trim level. From there, they’ll be treated to a full day with a Performance Build Center engine assembly technician who will instruct them on how they will build the supercharged 6.2-liter V8 that will end up in their brand new ride.
Just a thought! Had Chevrolet India started such a practice, surely, it would have been a different ball-game for them! Link