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In a glittering event held at the Emirates Golf Club ballroom recently, Kia Motors’ latest cross-over utility vehicle, KIA Soul, won the prestigious “Best Small Car” Award from Wheels, the UAE’s leading motor magazine, at the publication’s first-ever awards event.
“The Soul has a bold stance for a mini. Its shape and body lines are refreshingly original, creating an eye-catching blend of sharp and soft angles that give it a daring presence on the road,” said a spokesman from the Wheels team of evaluators.
KIA Soul is a brand new addition to Kia’s popular line-up and has already become a favorite among young customers for its cross-over capabilities, fuel-efficiency, and convenient size, plus it can be customized with an array of fun-loving body decals.
Commenting on the winning of the Wheels ‘Best Small Car Award’ from Kia Motors regional headquarters in Dubai, General Manager T. J. Park said, “The Soul deserves this award for its popularity in the UAE and across the globe. It represents a new vision – of style, utility and affordability – and we are very pleased with Kia Corp’s untiring efforts to bring quality, world-class cars to the UAE market.”
“Mr. Peter Schreyer, Chief Design Officer at Kia designed the KIA Soul, and we’re excited to say that more new models featuring his designs are expected to be unveiled in 2010,” he added.
KIA Soul is currently available in a 1.6L engine, with its more powerful 2.0L engine counterpart expected to arrive to market shortly. Soul is sold by Kia’s exclusive distributors in the UAE, Al Majid Motors Co., which belongs to the Juma Al Majid Group. The company is known for having a quality after-sales service across the UAE.