New Hyundai Genesis Makes World Premiere


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350Z

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Hyundai has released a couple of shots of New Genesis (2014) which is expected to be unveiled soon. It’s going to be the first Hyundai to feature the modern “Fluidic Sculpture 2.0” design language. The car is also claimed to be much safer than predecessor with utilization of a better and more rigid structure as well as features such as pre-safe seat belts and emergency fastening device. From technical viewpoint, 2014 Genesis will be equipped with an all-wheel drive mechanism (HTRAC) that automatically controls torque split between the axles depending upon load. More details will be available as soon as the car debuts.

New-2014-Hyundai-Genesis-Front.jpg

New-2014-Hyundai-Genesis-Rear.jpg

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350Z
 
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Re: Hyundai Teases Next Generation Genesis

the design language other than the headlights looks similar to the SLS from the merc with the elongated bonnet.
 
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Re: Hyundai Teases Next Generation Genesis

Hi Vibhor,
Did you get to know whether Hyundai has plans of launching Genesis in India?If so at what price point would be it placed?After hearing that Hyundai is setting up a test centre in Nürburgring,hope they find the answer for Achilles heel, the uninspiring handling.
Regards,
Aneesh.
 
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350Z

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Re: Hyundai Teases Next Generation Genesis

Did you get to know whether Hyundai has plans of launching Genesis in India?If so at what price point would be it placed?After hearing that Hyundai is setting up a test centre in Nürburgring,hope they find the answer for Achilles heel, the uninspiring handling.
Grapevine indicates so but there’s no official confirmation at the moment. There’s no doubt that if introduced in India, Genesis will serve as a great brand building product for Hyundai in the local market. However, whether people here would accept a Hyundai over the more prestigious German marquee or not is still a topic for another discussion.

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350Z
 
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350Z

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Re: Hyundai Teases Next Generation Genesis

New Hyundai Genesis Makes World-Premiere

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Hyundai has unveiled all-new Genesis in Korea after investing 4 Years and 500 billion Korean Won in development. The car is 4990 mm long, 1890 mm wide and 1480 mm tall.

Key Differences (Old vs New Genesis):

> Reduced NVH

> Driver knee airbag

> Around-view monitor

> Class-leading cabin space

> Cabin CO2 sensor control

> Smart Cruise Control (SCC)

> New multi-link rear suspension

> Rear Cross Traffic Alert (RCTA)

> New Emergency Steer Support

> Haptic steering warning system

> i-Driving Mode Integrated Control

> Premium sleek and sporty design

> Lane Keeping Assist System (LKAS)

> Automatic Emergency Braking (AEB)

> New HTRAC All-Wheel-Drive system

> Lane Departure Warning System (LDWS)

> Blind Spot Detection with Head-Up Display

> Advanced Smart Parking Assist System(ASPAS)

> Four intelligent driving modes: Eco, Normal, Sport and Snow

> 37.7% increase in use of ultra high-strength steel (total now 51.5%)

> 9.2-inch high-definition (HD) touch AVN (audio, ventilation and navigation)

> Body-in-White stiffer in torsional and bending strength by 16% and 40%, respectively

> 3.0, 3.3, 3.8 and 5.0 GDI engines, offering improved performance with better low-mid torque

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350Z
 

Akash1886

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Hyundai Motor Launches New Global Luxury Brand, ‘Genesis’

Hyundai Motor Launches New Global Luxury Brand, ‘Genesis’

- New ‘Genesis’ brand will compete with the world’s leading luxury car brands
- Six-model line-up begins roll-out from December catering for ‘new luxury’
customers, delivering personalized and human-centered experiences
- Refined performance, athletic elegance in design and human-focused innovation
will elevate the Genesis brand


November, 2015 - Hyundai Motor has announced an all-new global luxury brand – Genesis – that will deliver ‘human-centered’ luxury through a range of new models that feature the highest standards of performance, design and innovation.

Created for a new generation of discerning consumers, Genesis will be a stand-alone brand that operates alongside the company’s popular Hyundai marque. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020 and will compete with the world’s most renowned luxury car brands.

The Genesis brand seeks to create a new definition of luxury, one that will provide a new platform for future mobility centered on people. By anticipating human needs at every touch point, Genesis models will embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.

“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction. The Genesis brand will fulfill these expectations, becoming a market leader through our human-centered brand strategy,” said Euisun Chung, Hyundai Motor Company Vice Chairman.

Genesis models will boast outstanding driving dynamics and design, with innovations tailored to closely-meet the needs of customers. The new model line-up will distance itself from the traditional technological overload of brand-focused competitors, concentrating instead on a personalized, hassle-free customer experience. Continuing the customer-oriented approach that flows through every Genesis model, sales and service staff will provide rapid and attentive service to customer’s requests.

To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure and customer service offering is being established.

Genesis models will be badged with a new wing-type emblem, redesigned from the version used on the current Genesis model to create an even more luxurious look. This emblem firmly cements the Genesis models as a collective family of luxury models under the Genesis nameplate.

The Genesis brand will also adopt a new alphanumeric naming structure. Future models will be named by combining the letter ‘G’ for Genesis with a number, 90, 80 or 70 etc., representing the segment.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor said, “The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess.”

Fitted with the latest proactive safety technologies, intuitive convenience features and IT connectivity, Genesis models are engineered to provide excellent ride comfort while retaining confident sportiness.

To develop a distinctive and differentiated design for the new Genesis brand vehicles, Hyundai Motor has created a Prestige Design Division. From mid-2016 Luc Donckerwolke, who was previously responsible for the design of Audi, Bentley, Lamborghini, SEAT and Skoda models at the Volkswagen Group, will lead this new division alongside his role as Head of the Hyundai Motor Design Center. The work of the new Prestige Design Division will be overseen by Peter Schreyer, as part of his group-wide design responsibilities as President and Chief Design Officer (CDO) of Hyundai Motor Group.

Peter Schreyer commented, “In creating the design signature of Genesis brand cars, we set out to display confidence and originality, creating highly desirable products that present new charm through innovative styling and proportions.”

The name ‘Genesis’, which also means new beginnings, hints at the new values and standards that the brand will bring to the global luxury car market. Initially on sale in the Korean, Chinese, North American and Middle Eastern luxury car markets, the Genesis brand will expand its reach to Europe and other parts of Asia as the model range grows to full strength.

Setting the brand’s cars apart from competitors, innovation will begin with the consumer, with customer requirements directing development. This philosophy echoes the vision of Hyundai Motor to be a ‘lifetime partner in automobiles and beyond’, with the ‘Modern Premium’ brand direction of Hyundai reinterpreted for the new Genesis marque.

Since the launch of its first cars in 1967, Hyundai Motor has grown quickly to become one of the world’s leading automakers. The strategic decision to create an all-new luxury car brand is recognition of the company’s strengths and its global ambitions. By introducing new customers to Hyundai Motor and elevating its competitiveness, the new Genesis brand will enable more people to experience the premium value of Hyundai Motor.
Official

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Akash
 
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With the expected lull in VW sales and the void created by VW, Genesis should pick up slowly. Do they have DTE and FE indicator at least in Genesis ?[:D]
 

bhvm

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this is awesome!
genesis is globally known as poor man's S class. if they manage to launch it around 25-35 lacs, all premium brands are done for!
 
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this is awesome!
genesis is globally known as poor man's S class. if they manage to launch it around 25-35 lacs, all premium brands are done for!
According to rumors (!), expected price in India is 50 Lakhs - although US MSRP is around 26 Lakh - closer to your estimate. Hope sanity returns and they launch closer to INR 25 Lakhs.
 

bhvm

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According to rumors (!), expected price in India is 50 Lakhs - although US MSRP is around 26 Lakh - closer to your estimate. Hope sanity returns and they launch closer to INR 25 Lakhs.
Hmm... This is the infamous Import duty, Customs and other taxes mess that always loots Indians. At 26 lacs, its 100% Practical and drool-worthy alike.
 

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