Italian auto major Fiat which is planning to re-launch its iconic brand Alfa Romeo has now released an image of its Gloria Concept, which is to be showcased at the Geneva Motor Show. Alfa Romeo has built the Gloria Concept in collaboration with the European Design Institute (EDI). Like CarDekho informed you that the 2013 Geneva Motor Show will also witness the debut of Alfa Romeo 4C production model.
The ‘Gloria’ prototype represents the sports spirit and Italian style of a brand with powerful international appeal, whose products have brought the beauty of Italian design into the wider world. It was 1966 when the Spider Duetto in the film The Graduate reinforced the mythical image of the car manufacturer in the United States. Today, the ‘Gloria’ concept is intended as another international challenge, again looking overseas, to the American and Asian markets.
The European Design Institute of Turin, thanks to the support of and vicinity to the Fiat-Chrysler EMEA Design Center, has had the opportunity of ‘training’ its young car designers on the subject of: “conceiving an Alfa Romeo saloon to communicate to the American and Asian markets”. In effect, the saloon remains a symbol of elegance and prestige for these markets, associated with the idea of comfortable space both at the front and the rear, expressed by the length of the model. In particular, the Alfa Romeo Style Centre participated with passion in the various phases of the project: from the product brief to the brand’s historic collection, and from the first style proposals up to the development, in clay, of the model in 1:1 scale.
“We asked the students in the Master programme to give us their completely independent interpretation of a new Alfa Romeo saloon,” states Lorenzo Ramaciotti, Head of Fiat & Chrysler Design. “During development, we commented, discussed and guided the projects in order to get the most from their spontaneous expressions of creativity. The result was stimulating and marked by professional and creative excellence.”
4700mm long, 1920mm wide, 1320mm high and with a wheelbase of 2900mm, ‘ Gloria’ is a sports saloon with decisive lines that run down the side to the rear end. It would be propelled by a state-of-the-art V6 or V8 biturbo engine on the road. The bonnet powerfully evokes the Alfa Romeo shield through the lines of the car, which highlight the three-dimensional aspects of its form. Alfa Romeo Gloria Concept to Debut at 2013 Geneva Motor Show | CarDekho.com