The Yankee Group has surveyed 16,000 US consumers over the last 12 months, and AllthingsD have posted some conclusions drawn from this research. They note Android platform loyalty is relatively low, with one out of 4 Android users planning to switch to a new platform next time, while only 1/20 iPhone users plan to switch.* Calling Android a “leaky bucket” they predicted the OS will not be able to grow its currently very large user base over the long term.
While the AllthingsD article makes scant mention of Windows Phone, the above graph drawn from the article tells an interesting story.
Based on a March 2013 survey, the Yankee Group predicts of the 8 platforms researched only 2 will gain market share – iOS and Windows Phone.*
Android is seen as flat, and Blackberry as rapidly fading.
The Yankee group sees Windows Phones as gaining 7% of the installed base ie. 7/100 US phone owners will own a Windows Phone.** This means the quarterly or monthly market share will likely be significantly higher.
While 7% in 4 years does not seem terribly impressive, I suspect it ignores the snow-ball effect – the more people see others using Windows Phones the more Windows Phones will be sold, and the more apps will be developed for the platform – a virtuous spiral which will hopefully see adoption reaching much more significant levels. http://wmpoweruser.com/yankee-group-...-leaky-bucket/ ICICI Direct and Bank of Baroda apps arrive in the Windows Phone Store | WMPoweruser
Evidence of growing confidence in Windows Phone in the Indian subcontinent has been the rapid arrival of two important financial apps.
ICICI Direct has released their mobile trader app which will allows users to trade, view latest quotes, track their portfolio and market movement, get live research calls and much more.
ICICIdirect.com offers 3-in-1 online trading platform that links your banking, trading and demat accounts, ensuring unmatched convenience for customers.
The app features:
Trade in Equity
Trade in Future & Options
Track your Portfolio
Get stock quotes
Get live research calls
Track Market movement and lots more.
Not to be left behind, the Bank of Baroda has also released their “Baroda M-Connect” mobile banking app.
The app features:
Easy to register, download and start using Baroda M-Connect
Secure way of transacting banking business
No charges – Absolutely FREE
Together with the HDFC bank app, Syndicate Bank and South India Bank,*this means 5 of the top 10 banks in India are already supporting Windows Phone, which is a pretty great start. Nokia’s Windows Phones topping customer satisfaction charts in US | WMPoweruser
AmplifiedAnalytics have mined* 142,369 online customer reviews published prior to March 30, 2013 and found on average AT&T subscribers who used Nokia smartphones had customer satisfaction 21% above average compared to other smartphone users
On AT&T Nokia users had higher customer satisfaction than Samsung and Apple, and on Verizon they were also well ahead of Apple.* On T-Mobile, Nokia was only second to HTC.
Of course Windows Phone is famous, at least in these parts, for customer satisfaction, but as* we are seeing from recent Kantar surveys, this is finally starting to turn into actual market share gains also, which is of course exactly the way it should be.