Audio and infotainment solutions provider Harman plans to set up 100 franchisee stores in the next 3 years across India, a senior company official told Deccan Herald.
Harman India Managing Director Anand Ramamoorthy said that the company would open such stores not only in all metros but also in tier 2 cities like Jaipur and added that they have rejigged their distributor network from one sole distributor to location-based distribution.
“This is our first initiative to go into the franchisee model, away from our earlier model where we had not much synergies with the seller,” Ramamoorthy added.
The $4.4-billion company, which set up its Indian subsidiary in 2009 and is more known in the music industry than to a retail customer, is looking at getting a visible share of market pie and is focusing on consumer products engineered in the country. For this purpose it has launched 25 products that cost less than Rs 10,000.
“We are already present in 70 Croma stores and more than 100 Reliance retail outlets, apart from shop-in-shop outlets where we sell our products inside another outlet. By the end of fiscal '13 we would be opening 10 more shop-in-shop stores in Delhi, Mumbai and Hyderabad,” he explained.
Last year Harman had won a 5-year contract from Tata Motors for their in-car infotainment solutions for $250 million. Ramamoorthy said that the company would start manufacturing for Tata in their Pune plant from December 2013. Apart from Tata, Harman also caters to BMW and Mahindra and Mahindra cars.
The Pune plant would be operational in the third quarter of calendar year 2013 and would employ 70 people.
Asked if the company plans to export from its Pune plant, Ramamoorthy said that they might go for exports in the next couple of years. Harman India plans to set up 100 stores in 3 years