3M launches Dry Interior Car Detailing Service
3M has launched India’s first ever ‘Dry Interior Car detailing services’. The service was launched by Mr. Shawn Crosby, Global Business Development Manager and Mr. Adam J Wilt, APAC Business Development Manager, 3M Car Care along with Mr. Ninad Gadgil, General Manager, Car Care Division, 3M India. The new service provides for a premium, foaming car interior enrichment treatment with Aqua DM technology, which helps remove dirt or stains on seats, mud on the carpet and clean a dirty roof. The treatment is such that it also cleans other areas such as the headrests, dashboard, steering wheel, boot, doorpads, front/rear windscreen, windows including the rubber beadings on the frame and doors, AC vents, door handles, sun visors, pedals, side of doors and the seat belts.
In this procedure, water or any other solvent is not required for the cleansing to begin. Dry vacuum is used to **** the surface dirt out, post which the foam based spray treatment is carried out. The treatment kills germs, cleans and conditions through a minimally wetting interior foam that disinfects the area and produces a durable enriched experience, once wiped off.
Mr. Shawn Crosby, Global Business Development Manager, 3M Car Care said
3M Car Care to foray into aftermarket segment by 2011
On the basis of consumer insights, we came up with the new service that could easily clean the car in a matter of an hour or so with the help of professionally trained personnel and also let the car owner take home the car, that very day! We are very pleased with the results and hope that the Dry Interior Car detailing services will help satisfy the needs of car owners across India!
On the sidelines of launching its car detailing centre in the country, 3M Car Care, on 20th November’09, has told reporters that it will be entering the organised car-care aftermarket retail business by 2011, with its car care division planning to launch its own branded outlets. It is to be mentioned that currently 3M car-care products are currently available through its dealers and authorised workshops.
Ninad Gadgil, division manager, Car Care, 3M Automotive Aftermarket Division told reporters,
We are looking at standalone car care centres in India. At the moment, we are doing a feasibility study and testing the idea, said. 3M has about 500 car-care centres in China, besides a few in Brazil.
He also added that the company is also working on an anti-microbial product for car cleaning, which it plans to test launch in a year. Besides cleaning germs at the time of use, it will also guard the interiors against future microbial attacks.
Source - Carwale & wheelsunpluuged