Philips, a renowned FMCG brand has come up with yet another innovative product to deal with the rising issue of pollution. Today, Philips launched the " "Go Pure Compact 110" in-car air purifier at a price of Rs. 7999* (Excluding the filter). This air purifier takes 15 minutes to purify the in-cabin air of your car. This purifier caters to cars only and for commercial vehicles multiple units of this device can be used. The filter comes at a price of Rs. 1500 (additional) and lasts about 6 months to 1 year depending on the usage. At the launch, the media gathering was addressed by Mr. Forest Shen (Global Product Marketing Manager) and Mr. Rajiv Khosla (MD Lumileds India, Founded by Philips). At present the product can be purchased online and is pretty simple to install in your car. It eliminates 99% of the harmful in-car air pollutants. My humble thanks to Vibhor and Team TAI
for giving me this opportunity to cover this innovative and interesting gathering. Here are the official pics of the coverage for The Automotive India.