Godrej has introduced a first of its kind in-car safe in India which is available for Rs.2,499 across 12 major cities. Sharing some feature highlights from press release:
> Easy to secure: The multi strand, braided steel that comes with the safe makes it easy and safe to attach to various reinforcements, handles, hinges, pillars, legs etc.
> Portable: The safe can be used with and without the cable which makes it a portable safe
> Charging : The safe allows the wire to pass through, so that you can charge your mobile, camera and other electronic gadgets
> Easy access: The side-slide opening allows you to access the safe properly unlike the hinged cover
> Compact: The dimensions are so considered in order to hide the safe in various secret place inside a car
> Storage: The volume inside the safe can efficiently accommodate your mobile, camera, keys, wallets/purses, cash, debit/credit cards, detachable car stereo etc.
> Soft case: The flocked case prevents the valuables secured inside it from scratches, abrasions or any other physical damage
> Brushed aluminum cover: The brushed aluminum case is so designed to hide scratches pertaining on the safe due to usage
Commenting on the launch, Mr. Mehernosh Pithawalla, Head – Marketing, Godrej Security Solutions said, “At GSS, we have always believed in foreseeing and anticipating consumers’ needs and requirements. It is natural for car owners to leave their cars unmanned on the road or at parking lots at malls, offices, other public places. Thieves today target car owners who leave valuables like cash, wallets, GPS systems, debit/credit cards behind in the car’s glove-box. The glove-box is usually flimsy and can be broken with simple instruments. This situation gets car owners concerned about the security of their valuables when they are on the move. To address this anxiety and counter unauthorized access, after extensive consumer insights, Godrej Security Solutions launched MOTORMATE – a reliable way to protect valuables inside a car in the absence of its owner. We felt this was the right time to launch MOTORMATE in India as there is a potential market for the same.”
Full Details: Motormate: In-Car Safe From Godrej - The Automotive India